More and more vendors are getting into the eCommerce game. And while a good online store can mean a bigger market, it also means that the competition is just a click away. Many sales hinge on things like customer service, convenience, and ease of transaction.
Materialogic just posted an interesting piece about What Business Owners Need to Know About Online Shoppers, including 13 surprising statistics about their behavior. (For example, did you know that, although Millennials/Gen Y adults are the most likely to buy items online, Gen X adults spend the most?) These are stats that should inform business decisions, from marketing to logistics.
We understand that some businesses find partnering with a 3PL an ideal solution for their logistics, and that some businesses prefer to do things in-house. Whichever way your business goes, we know how small decisions about your operations can have big effects on customer service. Plan wisely.
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